The benefits of social networking as part of an integrated marketing strategy

Social networking in business is becoming increasingly popular – the number of available seminars and discussions on this subject alone certainly testifies to that! But does it really stack up in practice or is it just an excuse for not doing any ‘real’ marketing?

Martin Bamford from Informed Choice in Surrey talked to us about the results they have been achieving - and it makes persuasive reading. In fact, Martin can tell that, just a year ago, just 3% of their business came direct from the internet and social networking – today it is an impressive 17%.

Would you like to know more about how you could integrate social networking into your marketing>>
 

Build your Linked In profile

Social networking is becoming increasingly important - and LinkedIn is particualrly relevant to anyone building professional connections and referrer networks.

Your LinkedIn profile is your online personality - are you certain that it's doing you and your business justice?

Quick tips for building a better profile>>
 

Integration breathes life and energy into your marketing

Integrating your marketing is fundamental – not an optional extra. If your prospect reads one thing in the newspaper, finds an alternate message on your website and is taken on another tangent when you direct mail them, don’t be surprised if confusion abounds!

On the other hand, if all three elements support one another and reinforce the client's buying decision, you’ve suddenly breathed life and energy into your marketing with a simple case of one and one equalling three.

Find out more about integration and why it is so important>>

No premature presentations - are you making sales presentations too soon in the sales process?

Have you ever given a presentation the first time you met a prospect or were asked by them to come in and present?

If you did, you probably left the meeting with a 'think-it-over' such as, "We'll get back to you" and, because you were doing you were doing most of the talking, you falied to understand which problem they were trying to solve.

Make your presentations more effective>>

CProject achieves local and national PR and marketing accolade

CProject has been voted one of the best loved businesses in Guildford, and second nationally as a PR and Marketing Consultants, according to a massive nationwide search run by TheBestOf to find the best local shops and companies in towns and cities across the UK.

For more information>>